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BUSINESS is booming across Tamworth as retailers, restaurateurs and publicans experience a surge in sales coming from participants in the Arrive alive Eastern University Games.
Supermarkets and bottle shops were among those outlets which had done a particularly brisk trade, with entertainment venues across the city also noting a massive increase in Sunday trading.
One business which has already had experienced the economic benefits of the games is fast food restaurant McDonald’s, with a constant stream of hungry athletes pouring through the doors.
First assistant manager at the New England Highway McDonald’s store in South Tamworth, Craig Wilson said the peak in trading was similar to that experienced during the Country Music Festival.
“Business has picked up a fair bit. We have had about a 50 per cent increase in sales since the games began, and we expect that to last throughout the week,” Mr Wilson said.
Mr Wilson said the extra business had huge benefits not just for the store itself, but also for local suppliers and staff.
“We have put on about twice our usual staff numbers for this time of year, and with school holidays on as well our staff have been doing a lot more shifts.
“The milkos, Buttercup delivery drivers and the Eggberts people have also had more business as we try and keep supplies up, so they are seeing the benefits too,” Mr Wilson said.
Trading has also been noticeably erratic Mr Wilson said, with athletes coming in at irregular times for their fast food fix.
“A lot of students come in early in the morning for their hangover cure feed after a hard night out, and plenty are coming in late at night after a few beers,” Mr Wilson said.
Local McDonald’s restaurants have not just relied on passing custom however, having heavily promoted their stores ahead of the games.
The stores distributed free food vouchers to students taking part in the games, a marketing technique which appears to be working well to generate business.
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